Welcome to the network: George Marina

Welcome to the network: George Marina

Exciting news: George Marina joins the ParkBee network!

We're thrilled to welcome George Marina, part of UMH Group | Maison de George, a premium waterfront restaurant and event space in Amsterdam's vibrant Amstelkwartier, to our smart parking network. Right on time for the good weather—it's a wonderful place to enjoy and recharge.

About George Marina

George Marina is a three-story hospitality pavilion perched right on the banks of the Amstel River, offering a stunning waterfront dining experience that combines design, cuisine, and location.

The venue features striking architecture and design elements: floor-to-ceiling windows that maximize the riverside views, lush greenery throughout the space creating an inviting atmosphere, a dedicated sushi counter for culinary theater, and a distinctive 360° green marble bar that serves as the venue's centerpiece.

The culinary offering focuses on Asian-inspired small plates, fresh sushi and seafood classics including oysters and elaborate sushi platters, and vibrant cocktails that complement the dining experience. The venue serves multiple occasions—lunch and dinner service, Sunday brunch gatherings, and live music nights that bring energy to the waterfront location.

Unlocking hidden parking capacity

George Marina proves there are amazing hidden parking spaces in cities. Many hospitality venues have parking facilities that serve their dining and event guests during peak hours but sit underutilized during other periods. This represents untapped revenue potential.

By integrating George Marina into ParkBee's network, we're unlocking a multifunctional location that now serves dining guests who need convenient parking for their meals and events, event hosts and their attendees requiring parking access, and smart parking users searching for waterfront parking in Amstelkwartier throughout the day.

ParkBee's value for hospitality venues

This partnership demonstrates how ParkBee serves hospitality businesses specifically. George Marina maintains priority for their restaurant and event guests while ParkBee monetizes capacity during quieter periods or when the venue has excess parking availability.

For hospitality venues, this creates several advantages:

Enhanced guest experience. Guests enjoy seamless parking access through modern technology—no tickets, no barriers, just straightforward arrival and departure that matches the premium experience inside the venue.

Revenue from underutilized capacity. Rather than parking sitting empty during off-peak hours or seasons, ParkBee connects it to demand, generating income from capacity that would otherwise produce nothing.

Zero operational burden. George Marina's team focuses on hospitality and events. ParkBee handles all parking complexity—technology, customer service for public users, payment processing, and ongoing optimization.

Discovery channel for the venue. Drivers using the parking through ParkBee's network discover George Marina's location and may become future dining or event guests, creating marketing value beyond direct parking revenue.

Accomplishing the mission together

This is exactly how we're accomplishing our mission: giving space back to cities while maximizing income for entrepreneurs.

When hospitality venues like George Marina partner with ParkBee, multiple objectives align. The venue generates additional revenue from their parking asset. Drivers in Amstelkwartier find convenient parking through ParkBee's network. The city benefits from better utilization of existing parking infrastructure rather than pressure to build more capacity.

For entrepreneurs in hospitality, parking often represents a significant real estate investment that only generates value during specific hours. ParkBee transforms that equation by ensuring the asset works harder throughout the week, contributing meaningfully to the venue's financial performance.

The opportunity for hospitality venues

The hospitality industry faces unique parking dynamics. Peak demand during dining hours or events, followed by substantial underutilization during off-peak periods. Parking that serves specific guest needs but could accommodate broader public demand. Facilities located in areas where parking is scarce and valuable.

ParkBee addresses all these dynamics specifically for hospitality venues. We maintain guest priority while maximizing revenue from excess capacity. We handle operations without burdening hospitality staff. We bring demand through our extensive network that individual venues couldn't access independently.

Perfect timing for outdoor season

Right on time for good weather, George Marina's waterfront location becomes even more attractive. As Amsterdam residents and visitors seek outdoor dining experiences along the Amstel River, convenient parking access through ParkBee makes George Marina more discoverable and accessible.

The partnership positions the venue perfectly for busy seasons when both dining demand and parking needs increase. ParkBee's platform manages this demand efficiently, ensuring guest parking remains available while monetizing any excess capacity.