Parking That Works for Hotels, Guests, and Cities: ParkBee x NH City Centre Amsterdam

Prime location, high demand parking

Right in the heart of Amsterdam, NH City Centre Amsterdam is a landmark for both locals and visitors. With its prime location surrounded by iconic canals, it's no surprise this destination sees high demand—both for rooms and for parking.

That's why we always advise drivers to pre-book their parking spot. Search traffic in this area is intense and contributes to up to 30% of inner-city congestion. Drivers circling for parking in Amsterdam's historic center create exactly the type of urban inefficiency that ParkBee exists to solve.

Nearly 5 years of partnership

We're proud to have partnered with NH City Centre Amsterdam for nearly 5 years. This long-standing relationship demonstrates what ParkBee delivers consistently: reliable parking solutions that work for hotels, their guests, and the city.

Today, ParkBee not only provides smart parking access for commercial usage but also supports the hotel as a seamless booking platform for hotel guests. This dual functionality showcases ParkBee's flexibility—we serve both the hotel's guest needs and optimize underutilized capacity for commercial users.

From operational distraction to guest experience

It's a great example of how parking can shift from an operational distraction to a smooth guest experience, and even a revenue opportunity.

Before ParkBee, parking likely required hotel staff attention, manual processes, and offered limited revenue beyond basic guest parking. With ParkBee's platform, NH City Centre Amsterdam gained technology that handles guest bookings seamlessly while also monetizing capacity during periods when guest demand is lower.

Hotel guests enjoy straightforward booking integrated into their stay. Commercial users discover convenient city center parking through ParkBee's network. The hotel receives revenue from capacity that would otherwise sit empty. And Amsterdam benefits from reduced search traffic as drivers find parking efficiently rather than circling congested streets.

Reducing Amsterdam's city center congestion

The 30% congestion contribution from parking search traffic in Amsterdam's inner city represents a significant urban challenge. Every driver who pre-books parking at NH City Centre Amsterdam through ParkBee is one less vehicle adding to that congestion.

Over nearly 5 years, ParkBee has directed thousands of drivers directly to available parking at NH City Centre Amsterdam, eliminating their need to circle the historic center searching for spots. This contributes meaningfully to Amsterdam's urban mobility goals while generating revenue for the hotel.