50,000 People Parked: ParkBee at SAIL Amsterdam
.webp)
ParkBee's waterfront network served over 50,000 people during SAIL Amsterdam's 10th edition, with fully reserved capacity along the IJ.
What a week in the Netherlands
Last week, SAIL's 10th edition celebrated 50 years of SAIL and Amsterdam's 750th anniversary, bringing 800+ ships and over 2.5 million visitors to the city.
Events of this scale create massive mobility challenges. With millions of visitors converging on Amsterdam's waterfront over several days, parking becomes a critical piece of the puzzle. This is exactly where ParkBee's network demonstrates its value.
Partners who made it possible
A big thank you to our long-standing partners and property owners along the waterfront for once again opening their locations and helping us address the mobility challenge of such a large event.
During SAIL, our entire ParkBee network along the IJ was fully reserved, providing peace of mind to motorists and serving more than 50,000 people. This wouldn't have been possible without the properties that connected to our platform.
From Bouwinvest and Cushman & Wakefield to The Social Hub and NH Collection Hotels, alongside many more partners—your collaboration turned parking into part of the celebration.
Why this partnership model works
Major events like SAIL create extraordinary demand spikes. Properties along the waterfront that partnered with ParkBee captured substantial revenue from capacity that serves regular needs most of the year but becomes exceptionally valuable during events.
ParkBee brought everything needed to handle 50,000+ people smoothly: demand from our extensive network reaching event attendees, technology managing reservations and access seamlessly, operations handling customer service without burdening property teams, and pricing optimization maximizing revenue during peak demand.
For property owners, this meant significant event income without operational complexity. For SAIL visitors, it meant guaranteed parking and peace of mind. For Amsterdam, it meant better-managed mobility during one of the city's largest events.
On to the next major event
Now the spotlight shifts to Zandvoort for the Formula 1 Heineken Dutch Grand Prix. Another huge weekend ahead.
Formula 1 brings different dynamics but similar challenges—massive visitor volumes, concentrated time periods, and the need for parking infrastructure that works flawlessly under pressure. ParkBee's network around Zandvoort is ready.
The value of being ready for major events
Whether it's SAIL Amsterdam, Formula 1 in Zandvoort, concerts at the ArenA, or any large-scale event, properties connected to ParkBee's network capture revenue opportunities that come with these occasions.
If you own or manage parking near venues that host major events, you're likely sitting on capacity that could generate substantial income during those peak periods. The properties that partnered with ParkBee for SAIL just demonstrated what that looks like—fully reserved facilities serving tens of thousands of people.
The question is whether you're positioned to capture that opportunity when the next major event comes to your area, or whether you're watching potential revenue drive past to properties already in the network.
Major events happen throughout the year across Netherlands—from SAIL and Formula 1 to concerts, festivals, and sporting events. Properties connected to ParkBee's network capture that demand automatically. If your location is near event venues and you're curious what that revenue opportunity looks like, we're happy to walk through the numbers based on the events that drive traffic to your area.Retry
