ParkBee Brings Revenue Maximization to Toogethr's Parking Network

Addressing the parking cost challenge with smart optimization

With the recent drama of on-street parking service fees, we're facing the challenge of rising total parking costs and increasing scarcity of inner-city space. These pressures are forcing property owners, municipalities, and drivers to reconsider how parking works in urban environments.

The reality is, there are already enough parking spots—the key lies in optimising their use. This is where ParkBee's expertise becomes critical. Rather than building more parking infrastructure, we transform existing facilities into revenue-generating assets that serve multiple user groups efficiently.

Announcing our 4th major partnership of 2025

We're excited to announce our fourth major partnership this year. ParkBee is bringing its proven revenue maximization capabilities to Toogethr, unlocking significant potential in previously underutilised parking spaces across the Netherlands and UK.

Toogethr, a subsidiary of Autobinck Group, is one of the dominating players in the employee and tenant parking landscape with 100+ locations active in the Netherlands and UK. Through this partnership, Toogethr gains access to ParkBee's sophisticated optimization technology and commercial expertise, enabling them to offer their property partners substantially higher returns on parking assets.

What ParkBee brings to employee and tenant parking

By combining ParkBee's expertise in maximising parking revenue with Toogethr's flexible parking management system, we guarantee the highest income per space for garage owners. This isn't a modest improvement—it's a fundamental transformation in how employee and tenant parking facilities generate value.

ParkBee brings several critical capabilities to this partnership:

Revenue maximization through dynamic optimization. Our algorithms identify underutilized capacity in employee parking facilities—evenings, weekends, and daytime periods when occupancy dips. We transform these empty spaces into commercial parking opportunities, creating entirely new revenue streams without disrupting primary tenant usage.

Multi-channel demand generation. ParkBee connects Toogethr's facilities to Europe's largest parking network, bringing demand from multiple platforms and millions of drivers. This means Toogethr locations gain visibility they couldn't achieve independently, driving utilization rates that dramatically exceed traditional employee-only models.

Proven commercial operations expertise. ParkBee handles the complexity of commercialization—pricing strategy, user acquisition, access management, customer support, and payment processing. Toogethr's facilities benefit from our years of operational learning without needing to build these capabilities themselves.

Clear benefits for all stakeholders

The landscape is evolving, and the benefits of partnering with ParkBee are clear:

Highest revenue and maximum occupancy from different driver groups for car park owners. Traditional employee parking operates at perhaps 40-60% utilization when you account for vacations, remote work, and off-hours. ParkBee's optimization can push facilities toward 80-90% utilization by layering commercial parking during underutilized periods, often doubling revenue per space.

Frictionless access for drivers and tenants. ParkBee's license plate recognition technology eliminates barriers and tickets, creating seamless experiences for both regular tenants and commercial users. Employees and residents maintain their dedicated access while the facility simultaneously serves public users without operational friction.

Win-win dynamics through complementary expertise. Toogethr maintains their core employee and tenant parking expertise while gaining access to ParkBee's commercial parking capabilities. We empower their business model rather than competing with it, creating partnership value that benefits all stakeholders.

ParkBee's fourth partnership milestone

This partnership represents ParkBee's fourth major collaboration announcement this year, demonstrating the momentum behind our open network strategy. Each partnership extends ParkBee's technology and expertise into new market segments and customer bases, accelerating the digital transformation of European parking.

The pattern is clear: leading parking operators recognize that ParkBee's capabilities enhance their offerings and unlock value they couldn't capture independently. Whether it's employee parking (Toogethr), on-street platforms (SMSParking), airport facilities (MOBIAN), or commercial operations (ParkingYou), ParkBee provides the technology and expertise that transforms parking performance.

Solving the urban parking conundrum

We invite more partners to join us in tackling the urban conundrum and shaping smarter, more liveable cities together. The challenges are only intensifying—rising costs, space scarcity, sustainability pressures, and changing mobility patterns. Solutions require the kind of expertise and technology that ParkBee has developed.

The traditional parking industry model—single-purpose facilities operating in isolation—can't address these challenges. We need intelligent systems that maximize existing infrastructure, serve multiple user groups efficiently, and integrate with broader urban mobility networks. This is what ParkBee delivers, and why forward-thinking operators are partnering with us.

Who's next?

The question is—who's next to join this movement?

Major parking operators across Europe are watching these partnerships and recognizing that digital transformation isn't optional—it's essential. The operators who partner with ParkBee gain first-mover advantages: higher revenue, better utilization, and positioning as innovation leaders rather than laggards.

For operators in employee parking, commercial garages, hotel facilities, airport parking, or any segment serving multiple user types: ParkBee can transform your operations. We bring the technology, the demand, the expertise, and the proven results that turn parking from a cost center into a profit driver.

The parking industry is consolidating around platforms that deliver real value. ParkBee is building that platform through strategic partnerships with operators who recognize the opportunity. Don't watch from the sidelines while competitors capture the benefits of optimization and digitalization.

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