How ParkBee Unlocked New Revenue for Van der Valk Hotel Amsterdam-Amstel

The untapped opportunity in hotel parking

Van der Valk Hotel Amsterdam-Amstel had a great opportunity their management discovered: a prime location with excellent parking facilities, yet many spaces sat empty during off-peak seasons—and even during peak periods due to changing traveler needs and preferences.

Like many hotels, they faced a common challenge: parking facilities designed for full hotel capacity but rarely achieving full utilization. Guest parking patterns had shifted. More travelers used public transport, ride-sharing, or didn't need cars at all. The result? Valuable parking capacity generating no return on a significant real estate investment.

This is precisely the type of opportunity ParkBee specializes in unlocking.

What ParkBee brought to Van der Valk

By partnering with ParkBee, Van der Valk turned this underutilised asset into a profitable revenue stream without compromising the guest experience. In fact, ParkBee's solution enhanced their overall offering while creating entirely new income.

ParkBee brought several critical capabilities that Van der Valk couldn't develop independently:

Proven hotel parking expertise. ParkBee has perfected the balance between guest priority and commercial utilization across numerous hotel partnerships. We understand the hospitality industry's service standards and have developed systems that maintain guest satisfaction while maximizing facility revenue. Van der Valk gained access to this accumulated expertise immediately.

Technology that serves both guests and public users. ParkBee's platform ensures hotel guests always have priority access and seamless experiences while simultaneously opening capacity to public users during underutilized periods. Our license plate recognition technology creates frictionless parking for all users—guests enjoy automatic access while public users benefit from easy app-based reservations.

Access to millions of drivers in Amsterdam. ParkBee connected Van der Valk's parking to Europe's largest parking network, bringing demand from multiple platforms and millions of drivers. This demand generation capability—built over years of network development—is something no individual hotel could replicate. Van der Valk immediately gained visibility among Amsterdam drivers searching for affordable, convenient parking.

Complete operational management. Hotels excel at hospitality, not parking operations. ParkBee handles all the complexity: dynamic pricing optimization, multi-channel user acquisition, 24/7 customer support for public users, payment processing and reconciliation, and continuous performance optimization. Van der Valk receives revenue without operational burden or staff allocation.

Results that demonstrate ParkBee's impact

The results speak to what ParkBee delivers for hotel partners:

Higher occupancy rates. ParkBee transformed Van der Valk's parking from perhaps 40-50% average utilization to 75-85% by intelligently layering public parking during periods when guest demand was low. Every previously empty space now generates revenue, dramatically improving the facility's financial performance.

Smarter space utilisation. ParkBee's algorithms optimize capacity in real-time, balancing guest reservations, walk-in demand, and public user bookings to maximize utilization without conflicts. The system learns patterns—business travel peaks, weekend leisure patterns, seasonal variations—and adjusts automatically to ensure optimal performance.

Greater visibility among city drivers. By joining ParkBee's network, Van der Valk's parking became discoverable to thousands of Amsterdam drivers who previously had no awareness of the facility. This visibility extends beyond parking—drivers discovering convenient parking at Van der Valk may become future hotel guests, creating additional brand exposure and potential revenue.

Maintained guest experience excellence. Perhaps most importantly, ParkBee's solution preserved Van der Valk's hospitality standards. Guests experienced no degradation in service—in fact, many appreciated the modern, seamless parking technology. The hotel maintained its commitment to guest satisfaction while generating substantial new revenue.

Supporting Amsterdam's urban mobility goals

At the same time, this partnership supported Amsterdam's broader urban mobility goals. By making hotel parking accessible to the public during underutilized periods, ParkBee and Van der Valk contributed to the city's objectives of reducing street parking pressure, improving parking efficiency, and optimizing existing infrastructure utilization.

Together, we give space back to the cities. When hotels like Van der Valk partner with ParkBee to unlock underutilized capacity, fewer drivers circle streets searching for spots, congestion decreases, and cities function more efficiently. This alignment of hotel revenue goals with urban sustainability objectives demonstrates why ParkBee's model works for all stakeholders.

Why hotels are partnering with ParkBee

The Van der Valk case demonstrates why hotels across Europe are choosing ParkBee to transform their parking assets:

Immediate revenue without capital investment. ParkBee provides technology, demand, and operations. Hotels gain revenue from day one without upfront costs, technical complexity, or operational burden.

Hotel-specific expertise and proven results. ParkBee understands hospitality industry requirements. We've perfected systems that maintain guest priority and service standards while maximizing commercial revenue. Hotels benefit from proven models rather than experimenting with untested approaches.

Zero operational distraction. Hotel teams focus on their core mission—exceptional guest experiences. ParkBee handles all parking complexity, ensuring the revenue stream requires no management attention or staff resources.

Scalable across properties. For hotel groups, ParkBee's model scales easily. Once one property proves the concept, additional locations can join the network rapidly, creating portfolio-wide revenue improvements.

The opportunity for hotel properties

Most hotels face the same opportunity Van der Valk discovered. Your parking facility probably operates well below capacity most of the time. Business hotels sit empty on weekends. Leisure hotels have excess capacity on weekdays. Seasonal properties have months of underutilization. Every empty space represents unrealized revenue.

ParkBee transforms that latent opportunity into actual income. We bring the proven technology, the established demand, the operational expertise, and the track record of success across hotel properties. You provide the parking spaces and maintain your guest standards. Together, we create sustainable revenue that flows directly to your bottom line.

Beyond parking: Strategic value for hotels

The benefits extend beyond direct parking revenue. Hotels partnering with ParkBee gain strategic advantages:

Brand exposure to local markets. Drivers using your parking for non-hotel purposes discover your property and may become future guests. The parking partnership becomes a marketing channel.

Competitive differentiation. Modern, technology-enabled parking sets your property apart from competitors still using traditional systems or leaving capacity unutilized.

Sustainability credentials. Efficiently utilizing existing infrastructure aligns with corporate sustainability goals and appeals to environmentally conscious guests and corporate clients.

Asset optimization expertise. Working with ParkBee demonstrates sophisticated asset management that may interest investors, owners, and corporate stakeholders