ParkBee Expands Partnership with Zandkasteel: A Hub of Innovation in Amsterdam Zuidoost

ParkBee expands partnership with Zandkasteel, a hub of innovation

Zandkasteel, the iconic Amsterdam Zuidoost building designed in the 1980s by Alberts and Van Huut as the headquarters for ING bank, has transformed into a dynamic multipurpose space. What was once a single-purpose corporate headquarters has evolved into something far more vibrant and diverse.

Now housing co-working facilities, residential spaces, schools, and unique meeting and event venues, Zandkasteel represents the future of adaptive real estate. The location also boasts over 650 parking spaces—a crucial asset in this vibrant area that serves multiple user groups with varying needs throughout the day and week.

Meeting the demands of a dynamic location

ParkBee, known for its innovative parking solutions, is enhancing the functionality of Zandkasteel's parking facilities to serve residents, tenants, visitors, and the wider public. This expansion of our partnership reflects the growing complexity and opportunity within this unique property.

The area surrounding Zandkasteel is a lively hub, home to major destinations like Amsterdamse Poort, Johan Cruijff ArenA, Ziggo Dome, and AFAS Live. This means parking demand fluctuates dramatically—from daily commuters and residents to concert-goers and football fans arriving for major events. Managing this dynamic demand requires intelligent, flexible solutions that can adapt to different usage patterns throughout the week.

Innovative and hassle-free parking technology

ParkBee is elevating the parking experience by introducing camera-enabled entrances and exits, enabling seamless drive-in and drive-out access. Gone are the days of tickets, barriers, and waiting in queues. Our license plate recognition technology identifies vehicles automatically, creating a frictionless experience from entry to exit.

Visitors can reserve their parking spots in advance through the ParkBee app, ensuring convenience and reliability in a busy urban environment. This is particularly valuable during events at the nearby ArenA or Ziggo Dome, when last-minute parking searches can turn an exciting evening into a stressful experience. With ParkBee, users know they have a guaranteed spot waiting for them.

The system also enables dynamic pricing and availability management, ensuring that parking spaces are optimally utilized across different time periods and user groups. Residents can have dedicated access during certain hours, while public visitors can book spaces during events or peak times, maximizing the value of every parking spot.

Redefining the parking experience

This innovation underscores ParkBee's commitment to redefine parking as a smooth and efficient experience. We believe parking should be invisible—something that just works without requiring thought, effort, or frustration. The technology we've implemented at Zandkasteel represents this philosophy in action.

For residents and daily tenants, the system learns their vehicles and provides automatic access, eliminating the need for cards, fobs, or apps for routine parking. For visitors and event-goers, the pre-booking capability removes uncertainty and provides peace of mind. For property managers, real-time data and automated operations reduce overhead while increasing utilization and revenue.

A shared vision on reinventing real estate

This partnership reflects a shared commitment to reimagining real estate and optimizing urban spaces. Zandkasteel itself is a perfect example of adaptive reuse—taking a building designed for a single corporate purpose and transforming it into a mixed-use space that serves a diverse community.

With the support of Reinvent, Wonam, and Zadehoff, ParkBee and Zandkasteel are setting a new standard in user-centric innovation. These partners bring complementary expertise in real estate transformation, property management, and urban development, creating a collaborative approach to solving complex spatial challenges.

Together, we're transforming urban spaces to meet the demands of a modern, dynamic community. This means thinking beyond traditional property categories and instead focusing on how spaces can flexibly serve multiple purposes and user groups throughout their lifecycle.

Giving space back to the city

Ultimately, smarter parking management is about more than just convenience—it's about urban efficiency. By maximizing the utilization of existing parking infrastructure, we reduce the need for additional parking construction, freeing up valuable urban land for housing, green space, and community facilities.

At Zandkasteel, our technology ensures that 650+ parking spaces work harder and smarter, serving more people more effectively. That's the essence of giving space back to the city: making better use of what we already have so we can dedicate our resources to what cities really need.

As Amsterdam continues to grow and evolve, partnerships like this one demonstrate how innovative technology and forward-thinking real estate management can create better urban experiences for everyone.

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