ParkBee Expands Partnership with Zandkasteel: Innovation Meets Iconic Architecture in Amsterdam Zuidoost

ParkBee is expanding its partnership with Zandkasteel, bringing smart parking infrastructure to one of Amsterdam Zuidoost's most distinctive buildings. With over 650 parking spaces serving a complex ecosystem of users, this collaboration demonstrates how technology can optimize urban assets at scale.

From Banking Icon to Urban Innovation Hub

Designed in the 1980s by Alberts and Van Huut as ING bank's headquarters, Zandkasteel has evolved into a multipurpose destination combining co-working spaces, residential units, educational facilities, and event venues. The building's transformation reflects broader shifts in how urban real estate adapts to changing needs.

Its location positions it within one of Amsterdam's busiest districts - adjacent to Amsterdamse Poort shopping center, Johan Cruijff ArenA, Ziggo Dome, and AFAS Live. This concentration of destinations creates significant parking demand that requires sophisticated management.

Technology That Removes Friction

ParkBee's expanded infrastructure introduces camera-enabled entry and exit systems, eliminating traditional barriers and ticketing friction. Users reserve parking through the ParkBee app before arrival, guaranteeing availability in an area where parking scarcity is a persistent challenge.

This approach serves multiple user groups simultaneously: residents with daily needs, office tenants with irregular schedules, event visitors with time-sensitive arrivals, and public users seeking reliable access. The system adapts to each use case without requiring separate solutions.

Making Urban Parking Work

Urban parking fails when it operates as an afterthought. Zandkasteel's 650+ spaces represent valuable infrastructure that only delivers value when properly integrated into the building's operations and the surrounding area's mobility network.

This partnership with Reinvent, Wonam, and Zadehoff demonstrates what becomes possible when real estate stakeholders prioritize functional optimization alongside architectural transformation. Technology enables the parking component to scale with the building's ambitions rather than constraining them.

Redefining Parking as Infrastructure

ParkBee's mission centers on transforming parking from a frustration point into seamless infrastructure. At Zandkasteel, this means residents don't compete with event visitors for spaces, office workers can park predictably, and the general public can access the area without circling for availability.

Every parking space that functions efficiently is one less car circling, one less driver frustrated, and one more reason for people to choose this part of Amsterdam. That's how parking contributes to urban functionality - by becoming invisible when it works correctly.

Zandkasteel sets a benchmark for how landmark locations can leverage parking as competitive advantage rather than operational burden. For property owners and real estate partners evaluating their parking infrastructure, this model offers a proven alternative to traditional management approaches.