How to forecast revenue from your parking facility

If you're thinking about earning additional revenue from your parking space with a platform like ParkBee, the first question you’ll ask yourself is usually:

How much can I actually earn from my parking spaces?

That question is surprisingly hard to answer. Market rates vary by location, demand can shift daily, and it’s tough to know how your space compares to others. Many facility owners don’t have the time, data, or tools to run the numbers. This makes it difficult to plan ahead or decide whether it’s even worth it to list your available parking spaces.

In this guide, we’ll give you a straightforward way to forecast your parking revenue using real data. And we’ll show you how ParkBee can help you do it accurately, easily, and with insights you can actually use.

What you need to forecast parking revenue

To make an accurate revenue forecast of your parking facility, you’ll need to know five key details:

• Location
• Availability
• Space type
• Market rates
• Occupancy potential

These help estimate how attractive your parking facility is to drivers and how much you could realistically earn. Let’s take a look at each one in more detail:

Location

Where is your parking facility? City centres and high-demand neighbourhoods typically bring in more, but even quieter areas can perform well if they're near key destinations like hospitals, offices, or train stations.

Availability

Is your space available 24/7 or only during certain hours or days? The more flexibility you offer, the higher your earning potential of course.

Space type

Spaces that offer clear signage, easy access, and a sense of safety tend to be more attractive to drivers and lead to higher usage. That’s why secure, gated, or covered spaces usually earn more, especially if they’re well-lit and EV-ready.

Market rates

Market rates are an indication of supply and demand in the neighbourhood. Look at what other spaces nearby charge per hour, day, or month. This gives you a baseline for what drivers are willing to pay. Rates may vary by weekday vs weekend, or peak vs off-peak hours, so make sure you compare accordingly.

Occupancy potential

How often will your space be booked? This depends on visibility, demand in your area, and whether it’s discoverable through digital platforms (like ParkBee 😉). The easier it is for drivers to find and book your spot, the higher your occupancy and income potential.

Two ways to forecast your parking revenue

You don’t need complex spreadsheets to get an indication of what your parking facility could earn. In fact, anyone can start with a simple manual calculation. However, for a more accurate and tailored prediction, you can use a data-backed forecast from a platform like ParkBee.

Here's how both options work:

1. Simple method to forecast parking revenue

If you just want a rough estimate of how much revenue you can generate from your parking spaces, this basic formula is a good place to start:

Average daily rate × Estimated booked days per month = Forecasted monthly revenue

For example:

€12 per day × 20 booked days = €240/month

PS – For a more granular analysis, you can choose to calculate per hour.

You can gather your inputs by:

• Checking rates for similar parking spaces on ParkBee
• Noting local peak times and seasonal fluctuations
• Talking to other parking facility owners nearby

This method gives you a ballpark figure for a first estimate or sanity check. Just keep in mind it doesn’t account for dynamic factors like changing demand, local events, or platform visibility, so it’s limited in scope.

2. Use ParkBee’s parking revenue model

ParkBee takes the guesswork out of forecasting. Our parking revenue calculator uses real, anonymised data from thousands of active locations across Europe to calculate your potential earning potential.

We look at:

• Your exact location
• Your facility’s features (gated, covered, digital access, etc.)
• Local supply and demand
• Real driver behaviour across our platform

With ParkBee, you’ll receive a personalised proposal. All with realistic numbers based on market trends and comparable spaces nearby. It's quick, accurate, and completely free.

👉 Want to see your revenue potential? Get a free revenue estimate here.

Factors that affect your parking earning potential

Even in lower-demand areas, small improvements can make a big difference. By tweaking when and how your space is available (and making it easier to find and book) you can significantly boost your monthly revenue. Here are the main factors that influence what you can earn from your parking spaces:

Opening up more hours

Early mornings and evenings tend to fill up quickly, especially near train stations, office hubs, or nightlife spots. If your facility isn’t needed overnight or on weekends, opening it up during those off-peak times can help you earn from otherwise idle space.

With ParkBee, for instance, you can easily set different availability windows and adjust them at any time, so you stay in full control.

Improving space quality

A clean, well-lit, and secure space is far more appealing to drivers. Even small changes can make your space more attractive and help you charge a higher rate. Consider small upgrades like:

• Adding clear signage
• Installing better lighting
• Painting bay lines or walls
• Ensuring the entrance is accessible and visible

Covered spaces, gated access, or EV charging options can also increase booking frequency and perceived value.

Using smart access technology

Drivers expect convenience. They want to find, book, and park without hassle.

ParkBee provides app-based access, so there’s no need to hand over keys, install ticket machines, or manually manage barriers. It’s all digital. That means fewer admin headaches for you, and a smoother experience for your drivers.

Increasing visibility

The more eyes on your space, the more bookings you’ll get. ParkBee connects the largest network of parking apps in Europe, which means your facility is listed and available in major parking apps used by millions of drivers. That gives your parking space maximum user reach.

Get your parking revenue forecast today

Whether you're looking to set pricing, define availability, or assess if it’s worth the effort to list your parking spaces in the first place, a revenue forecast is an insightful first step to help you make the best decision for your facility.

At ParkBee, we offer a data-backed parking revenue forecast tailored to your location and facility type. We use real demand data from across Europe, combined with your availability and space details, to give you a clear, realistic picture of what your parking could earn. Ready to see your parking revenue forecast? Get your free estimate with ParkBee.