Why Hotels Should Care About Their Parking: Insights from Hyatt Regency Amsterdam

Learning from a great client

Yesterday, we had an inspiring get together with our Commercial team at one of our great clients: Hyatt Regency Amsterdam.

These team gatherings at partner locations serve an important purpose beyond just meetings. They allow us to see firsthand how our solutions work in real hotel environments, understand the day-to-day realities our partners face, and learn what's working well and what we can improve.

Hyatt Regency Amsterdam exemplifies the fully integrated approach we've developed for hotels. The property uses ParkBee's complete parking solution, freeing up hotel staff to focus on what they do best—delivering exceptional guest experiences—while ParkBee takes care of anything parking related and generates the highest revenue per space in the market.

Why hotels should care about their parking

So, why should hotels care about their parking?

Because it can generate a lot more than just hold cars.

Most hotels view parking as a necessary amenity—something they need to provide but not necessarily optimize. It's often managed through basic systems that require staff attention, offer limited revenue visibility, and miss opportunities to monetize underutilized capacity.

Hotel guests today have high expectations for every aspect of their stay, and every distraction costs valuable time and potentially impacts guest satisfaction. When front desk staff are fielding parking questions, processing parking payments manually, or troubleshooting access issues, that's time not spent on hospitality.

Parking often gets overlooked as a strategic hotel asset, but it doesn't have to be this way.

What ParkBee's integrated approach delivers

ParkBee helps hotels transform parking from an operational burden into a strategic advantage:

Improve guest experience. Seamless parking access means guests arrive and depart without friction. No tickets, no queuing, no confusion about where to park or how to pay. The parking experience matches the hospitality standards hotels work hard to maintain throughout the rest of the guest journey.

Unlock hidden revenue from unused spaces. Most hotel parking operates well below capacity during certain periods—weekdays for leisure properties, weekends for business hotels, seasonal variations. ParkBee identifies these underutilized periods and connects them to demand, creating entirely new revenue streams from capacity that would otherwise generate nothing.

Streamline parking access. Modern technology eliminates the manual processes that consume staff time. Automated systems handle bookings, access, payments, and customer inquiries without requiring hotel team involvement.

Do it all with zero operational hassle. This is perhaps the most important benefit for hotel operators. ParkBee manages everything parking-related—technology, pricing strategy, user acquisition, customer support, payment processing—while the hotel receives revenue without dedicating resources to parking operations.

Connecting hotels to thousands of potential guests

With our smart platform and active user base, we connect your location to thousands of potential guests, while making life easier for your team.

ParkBee's network effect matters significantly for hotels. When your parking connects to our platform, it becomes discoverable to drivers across our extensive app network and platform partnerships. Some of these drivers are looking specifically for parking. Others are planning trips and discover your hotel through the parking search. Either way, your property gains visibility it wouldn't have otherwise.

For hotels like Hyatt Regency Amsterdam, this means parking serves dual purposes: providing excellent experiences for hotel guests while also functioning as a discovery channel that introduces new potential customers to the property.

The Hyatt Regency Amsterdam model

More bookings. Better experience. No extra effort.

That's what Hyatt Regency Amsterdam achieves with ParkBee's fully integrated approach. Their parking generates the highest revenue per space in the market because ParkBee optimizes every aspect—pricing, availability management, demand generation, and operational execution.

Meanwhile, hotel staff remain focused entirely on hospitality. They don't manage parking systems, field parking inquiries from non-guests, or spend time on parking-related administration. ParkBee handles the complete operation seamlessly in the background.

The result is a parking operation that works exactly how hotels need it to work: generating maximum revenue, delivering excellent guest experiences, and requiring zero management attention.